Filming for Netflix's 'Emily in Paris' Taking Place in Côte d'Azur
The bubbly Netflix rom-com has come to the Côte d'Azur to film part of its second series... Starring residents of Villefranche-sur-Mer and Grasse!
This week, from 3-7 May, the cast and directors of Netflix hit Emily in Paris are filming part of the show's second series in the breezy communes of Villefranche-sur-Mer and Grasse, along with more than a hundred extras from the two towns.
The production team put out an advert for male and female extras aged 25-60, from ''all origins and profiles'', including ''North African, Black, Asian, Indian, East Asian''. Applicants had to submit two pictures of themselves - a headshot and a full-length photo - along with their height, clothes size, age and availability. Successful extras will live near the filming location and will have to present a negative COVID test upon arriving at the set. As well as enjoying their moment of fame, they will also be paid for their time!
Emily in Paris is the work of Darren Starr, writer of TV series Sex and the City (1998-2004). The rom-com, which follows the cultural voyage of the naive young American Emily as she takes up a new marketing post in a Parisian office, has been widely watched by fans and critics alike. It has come under fire for its depiction of trite French and Parisian clichés, including a high-brow fashionista agency boss, sparkling champagne soirées in front of the Eiffel Tower and perfidious male lovers. However, the show's glittery appeal to Millenials of the Instagram generation has catapulted it to one of US Netflix's most popular, and we can see how the picture-perfect turquoise waters of the French Riviera make the region an ideal location to shoot!
While film is paramount to the history of the Côte d'Azur, immortalised in glamorous shots of scintillating villas, sultry sun-seekers and crystal-clear azure waters, the arrival of Hollywood's arch-enemy Netflix to the region marks a new moment in the evolution of cinematic art. With the first-ever Monaco Streaming Film Festival taking place at the Grimaldi Forum this July, just days before the illustrious Cannes Film Festival, it seems that this new form of audio-visual entertainment - streaming - is now stealing the spotlight. But whatever the future of the seventh art, we may safely assume that the pristine beaches and rocky coastal landscape of the French Riviera have cemented its long-term role in the film and TV industries.
- Georgina Findlay